Alexandra stone Founder of WBC
Alex Stone brings over a decade of experience in the fitness industry and five years in online coaching. Trained in yoga, Pilates, barre, and personal training, Alex’s passion for movement, nutrition, and self-development drives her holistic approach to health and fitness.
Alex has trained under respected leaders in evidence-based nutrition and strength coaching, competed in physique, and completed advanced certifications across strength, movement and behavioural change.
Her approach combines performance training with psychological literacy, helping women build strong bodies without relying on extremes.
Known for her directness, adaptability and long-term commitment to her clients, Alex works with women through real-life complexity, not ideal conditions.
QUALIFICATIONS & TRAINING
BA (Hons) in English, Philosophy and Media
Strength & Nutrition
ISSA Certified Personal Trainer
ISSA Sports Nutrition
NASM Sports Nutrition
Layne Norton Nutrition Coaching Certification
MOVEMENT TRAINING
300hr Yoga Teacher Training
Pilates Reformer and Mat I & II
Barre Certification
PSYCHOLOGICAL & BEHAVIOURAL TRAINING
Certified EFT (Emotional Freedom Technique) Coach
EMDR-Informed Training
Vipassana Meditation Practice (multiple silent retreats)
ADVANCED MENTORSHIP & CONTINUED EDUCATION
2024 – Laurin Conlin, The Art and Science of Coaching (12-week mentorship)
2022 – Emma Story Gordon AFMentors (12-week mentorship focused on coaching integrity and impact)
In addition to 1:1 coaching, Alex delivers workshops, corporate training and public speaking internationally.
She has worked with global brands including Nike, Lululemon and Sweaty Betty, and has taught at large-scale festivals and corporate events.
T Proctor: Resident Counselor
T guides people online to bring the courage, clarity, and heart needed to work through difficulties, traumas, and blockages to self-realization. Using the power of compassionate inquiry and acceptance as well as precise present moment contact, his focus is on more than simply resolving problems, but the capacity of each individual to rest deeply in the peace, wisdom, and contentment of being.
After just one session with T, I felt like I had gone to new depths but had a new sense of safety – nothing felt overwhelming. And the whole session seemed to ebb and flow at a pace that I was setting, so pressure and expectation seemed to disappear. Incredible.
